Sydney Opera House to stream to YouTube
(via The Austrailian) – Performances at Sydney Opera House will be streamed live to YouTube in a landmark agreement. The two-year agreement with the Google-owned YouTube will see 20 performances streamed on a new YouTube channel, Live at Sydney Opera House, over a two-year period.
The announcement follows a trial of streaming conducted by Sydney Opera House at this year’s Vivid LIVE festival.
Sydney Opera House today said the partnership with YouTube would exponentially increase its audience reach locally and around the world.
“During the Vivid LIVE festival in 2012, the live streaming of Australian band The Temper Trap’s new album attracted 296,000 unique views; an audience 100 times greater than that which watched the live performance in the Concert Hall,” Sydney Opera House said in a statement.
“Over the last financial year, almost 1.4 million people bought tickets to 1,800 performances at the Opera House. The live streaming of The Temper Trap was just one of four performances streamed live during Vivid LIVE using YouTube technology that together generated 916,000 playbacks,” the statement said.
Sydney Opera House said it had a commitment to use digital platforms like YouTube to take its own experiences and content beyond the confines of Bennelong Point to a new worldwide level of engagement and participation.
“Sydney Opera House is one of the most ambitious and truly innovative venues in the world. They have a long-standing commitment to using technology to democratise access to their incredible performances,” Richard North, Head of Music Partnerships YouTube ANZ said today.
“Building on hugely successful events like YouTube Symphony Orchestra and Vivid LIVE 2012, this new, long-term partnership is going to open up even more of the Opera House’s events to our 800 million strong monthly audience, showcasing the best of Australia and the world, live on the world’s largest stage – YouTube.”
Sydney Opera House CEO Louise Herron said online video was a major part of the Opera House’s strategy and he expected the numbers watching performances on YouTube eventually to match or exceed the 8.2 million annual visitors to the precinct.
People will be able to access live Opera House performances at a Sydney Opera House YouTube channel in the New Year with the first live streamed performance to be announced by Sydney Opera House early in 2013.