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Posted by on Aug 5, 2010 in Interviews | 0 comments

U R a Brand!

by Melissa Wimbish

Time for a civilian perspective!

What makes you special? In this interview with Ben Franklin Award winner Catherine Kaputa, she discusses why “You are a Brand!” and tells us more about her book U R a Brand!

How do you feel about the “branding process”? Do you think “branding” is important for opera?

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